A Data-Driven Approach
to Digital Marketing

We blend intelligent strategy with real time metrics and analytics. We monitor, test, and improve your marketing performance to reach your sales goals.

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Our extensive range of services can be added a la carte for a custom strategy and plan that works for your business, your audience and your budget.

Our exacting targeting formula means we will focus your budget on the campaigns that meet your business goals.

And because we’re digital, services can be adjusted, added or scaled at any time. That’s the benefit of a data-driven strategy and our core methodology.

Methodology

01.
Strategy

Defining the offer, the audience, and the sales funnel.
02.
Metrics

Measuring everything we do and following a plan.
03.
Execution

Follow the strategy, measure, optimize.
04.
Results

Drive leads or sales according to KPIs.

Benefits

Gone are the days of investing in advertising, putting it out to an unspecified audience who may or may not see it, and waiting months to figure out if it worked.

 

Unlike most traditional forms of media, digital allows us to analyze and adapt without the lengthy production and distribution time of more traditional advertising. We can see what’s performing well, in real time, and leverage that campaign. If something isn’t performing to our standards, we can fine-tune it and relaunch it right away within the scope of your time and budget.

You won’t waste money and time on campaigns that don’t work. Digital allows us the flexibility to change our creative aspects, our content, and even our channels quickly based on real results.

Strategy

Defining your sales funnel is at the heart of our strategy. We review every piece of the puzzle including your offer, user experience, brand presence, copy, pitch, follow-up, conversion factors, lead/sales management, and closing process. We dig into how you measure campaign success and where there are weaknesses in user experience or prospecting during the sales process.

We also develop a process of testing and iteratively changing the sales funnel to optimize performance. Rarely is a successful sales funnel static, so constant measuring and review is vital to making it succeed for your business. We have seen our sales funnels raise conversion rates by 400% with our clients.

Digital gives us the control to determine who sees your campaign, when, where, and how often.

And we’re not just building campaigns and hoping they are found - we drive targeted traffic to exactly what we want your audience to see, then ask them to take an action. We can file their data and market to them later based on where they are in the sales funnel, so you’ll never lose a lead.

Our Work

Ready? Let’s Get Started.

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