Strategy
We eliminate the guesswork.
Whether you check your website visits every day or have never set up a Google analytics account, we turn your data into measurable results that provide insight on the best actions needed to meet your goals.
In addition to seeing how much traffic your campaign is getting, we learn what pages or ads your visitors land on, how much time they spend there, if they’ve looked for more information, or where they may have dropped off. Our experts will make recommendations for how to continue to grow leads and sales by adjusting the strategy, so your clients always find the information they need and know what actions to take.
Technology
We account for real customer experience, psychology, and the use of mobile devices which have changed the way people experience and search the internet. Factors like page load speed, pages viewed per visit, and time on site will be included in the assessment of success.
Digital marketing analytics measure metrics like traffic, leads, and sales, and which online events influence whether leads become customers. They include data not only from your website, but also from other sources like email, social media, and online PR. We can use call tracking, third-party tracking, and automation metrics.
The foundation for many services you may choose to add to your strategy, from high performing SEO to PPC (pay per click) ads on Google. We track events and monitor how they are working in relation to your goals or KPIs.
Talent
We recognize the human habits that feed the data. Our team has earned many certifications, including Google Analytics, Google Adwords, Inbound Marketing via Hubspot, and Marketing Automation with Sharpspring.
