A content marketing manager has a lot of responsibilities, as it is an important job to have. Some of these responsibilities include planning, creating, and sharing valuable content. Their main goal is to grow their readership and relationships to potentially create new business for their company. But, of course it is important to first know and understand the much needed skills to succeed as a content manager. In this blog post we are going to discuss the details of becoming a content marketing manager.
What Is A Content Marketing Manager?
Content marketing is a niche within digital marketing. Businesses are able to connect with their audience through content marketing. This is because it is a form of art that requires creativity and interesting content that connects with your viewers. The material created can answer questions, solve problems, or entertain your readers.
Content marketers are both storytellers and data analysts. The ultimate goal of content marketing is to work as a part of the company’s overall digital marketing strategy. This is done by identifying and engaging with the target audience in a way that will connect with them.
There are multiple requirements that are needed to become a content marketing manager. But these requirements may vary with each job offer. So here are some of the most common:
- Proven experience in content marketing manager work
- Experience in WordPress and Microsoft Office
- Basic knowledge of HTML
- SEO knowledge
- Web traffic metrics
- Time management
- Outstanding written English skills
- Social media knowledge
- Degree in Journalism or Marketing (or related fields)
An ideal content marketing manager demonstrates great creative writing skills. They must be detail-oriented, and able to work under pressure. As mentioned above, a content manager has a lot of responsibilities, and the following are some of them:
- Ability to develop content strategy that aligns with long and short-term marketing goals
- Collaborate to design and develop site content and layout
- Publish engaging content
- Edit and proofread other writer’s posts
- Communicate effectively with other writer’s
- Optimize content with SEO
- Analyze website traffic and users engagement metrics
- Increase web traffic/manage content distribution
- Ensure legal compliance
- Remain current and generate new ideas
Do Content Marketing Manager Jobs Pay Well?
One of the most common career questions is always regarding salary. Though, the answer to that question varies through different areas. Some states are going to have a higher average salary for the same jobs. For example, the average base salary for content managers in the United States is $81,545. But in just Philadelphia, the average is a little more, coming to $83,000. Then in Indiana, the average is much lower, being $61,656.
So, it could be difficult to know exactly what your salary would be for this profession. It all depends on where you live and where you want to work.
When it comes to salary for any job, it is important to remember that it can change. When you first get a job, your salary is going to be a little less than average. But, you can continue to move up and earn more money as you become more experienced. And if you excel in your job, you can move high above the average pay.
Content marketing management is a great profession to have. It involves a lot of creativity and thought when creating content. We hope you have learned something about this career path through this blog post! Also, check out our other posts about content marketing on our website!
If you have any questions,