When people think about email marketing, many may assume that it is a dying marketing strategy. This is because most consumers that receive emails through marketing campaigns find them to be annoying and end up sending them to junk mail. Though, this is not always the truth.
Email marketing continues to be one of the strongest marketing campaigns that you can utilize. This is a fact that is typically hard for some people to believe. There are so many new and growing platforms between social media and direct messaging capabilities. Though, email is tried and true, and continues to grow as a marketing strategy. In order to take advantage of email marketing campaigns, you must know how to do it correctly.
In this article, we will be discussing email marketing and how to carry it out effectively.
Reaching Campaign Expectations
The first thing to keep in mind is that you are in control. Email marketing is direct marketing, so nothing stands between you and your consumers. You set the expectations with your email marketing strategy. If you plan to send one email a week, stick with that promise.
If you promise to send one email a week, and you send four to five a week, you are setting yourself up for failure. Your audience will become annoyed with your emails, and unsubscribe to them.
On the other hand, if your consumers are expecting one email a week, you must send them one email a week. If you don’t send anything, you will lose your credibility. You want to keep up with the expectations that you set for yourself. If you promised a campaign, you must give your audience a campaign.
One of the most important things you can do to hold on to your credibility and signal honest communication with your audience is to send an initial follow-up email. This first follow-up email can be an introduction email. The initial email should explain what the consumer should expect from your company. Tell them what they will be receiving for subscribing to the email list. This first email should be sent immediately after sign-up. It is a way to introduce yourself and let your consumer know what to expect from you.
Newsletters
Through email marketing campaigns, you don’t always need to advertise your brand. Providing newsletters for your audience is another way to market your brand through email. Newsletters provide strictly informational content for your audience. This content can be related to your brand, but not promoting your brand. This content can be in the form of blog posts.
You can also include information regarding your company and any events coming up and that your audience may like to know about. All of the information in these newsletters can be purely entertaining, as long as your users are thinking about your brand.
Conclusion
Email marketing is a strong and growing marketing strategy. You must know how to use it correctly if you want to see results. Pay attention to the click through rate, and stay updated with the number of consumers that subscribe or unsubscribe each month. This is the only way to know if your marketing strategy is working.
If you are thinking about starting up an email marketing campaign, pay attention to the few tips that were mentioned in this article. These are some of the best ways to ensure that your campaign will work.
If you have any questions,