Email Marketing: Back to the Basics


Email marketing is a simple concept to understand, and it could be something that immensely grows your brand. The main idea of this marketing strategy is to promote your brand to customers through consistent emails. The emails that you send out could include deals for consumers, or they could mainly focus on reminding buyers of your brand. 

Today, email marketing is one of the most cost effective ways to promote your product. It is still sometimes considered spammy, but well written emails still have the potential to impact your audience. In this post, we are going to go into the basic fundamentals of email marketing that are important to your success with this strategy. 

What Is an Email List?

An email list consists of the individual email addresses belonging to your customers. Those addresses are ones that you have permission to send campaigns to. They can be built in a few different ways. The people on your email list are those who:

  • Have purchased something from your brand
  • Subscribed to your emails through your website
  • Etc…

Building an email list could help you accomplish a few different things. For example, you will get your products seen by more people. And, by receiving your emails, they will continuously be reminded of your company name. Though, something you must keep in mind is that you need to keep up with your list. Email addresses become invalid. Cleaning up your list will allow you to measure the success of your campaigns more accurately.

Creating an email list is typically the most difficult part of this strategy. So, we are going to go over some steps that you can take!

How to Create an Email List

Firstly, you need to create some simple subscribe opportunities. But, you need to make subscribing as easy as possible. The following are some of the most common forms of subscription:

Through your Website

Think about a time that you shopped on your favorite brand’s website. When you enter the website, often times you will be presented with a pop-up. Sometimes it will offer a deal, like 10% off if you enter your email or phone number. By doing that, you are signing up to receive email campaigns from that company.

Also, you may see this when you are checking out. The website will ask for your information, including your email or phone number. Again, you are subscribing to their email or text list. You may not think twice about these processes, because of how simple they are. But, if you were to go through your email right now, you will most likely find that website in your recent emails.

Through Social Accounts

This method is more noticeable by consumers, but it still works just as well. The first thing you can do is post about your email list. Explain what you send out and why your audience should subscribe. Make your post attention-grabbing and hard to pass up. Next, you can reply to customers on social media. For example, if you see a tweet from an individual talking about your brand, you could reply with a link to sign up for your email list. Though, if you do that, you want to make sure to thank them are ask them to join your email list along with the link.

Ask at Point of Sale

The last method that we are going to mention is not digital media related, and that is at an in-person store. This is a method that was used a lot before social media and online shopping took off, and it is still used of course. But, it is not noticed as often. At point of sale, the cashier will often ask you for your email. This is referring to a subscription to their email list.

Does Email Marketing Work?

The simple answer to this question is yes, it does work. Many may assume that it is a dying marketing strategy. This is because most consumers that receive emails through marketing campaigns find them to be annoying and end up sending them to junk mail, but that is not true. Email marketing continues to be one of the strongest marketing campaigns that you can utilize.

You must know how to use it correctly if you want to see results. Pay attention to the click through rate, and stay updated with the number of consumers that subscribe or unsubscribe each month. This is the only way to know if your marketing strategy is working.

We hope to have helped you understand the fundamentals of email marketing and email lists. Thank you for reading, and if you have any questions:

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