Email Marketing- What Is It And How Do I Get Started?


Email marketing is another form of digital marketing. It is also a form of direct marketing, as you are reaching out directly to your audience without using a third party platform (Facebook, Twitter, etc.). Email is a popular marketing tool for many businesses. It helps keep your audience engaged while building stronger connections with them.

It is also a great way to increase brand awareness for your audience. When consumers see the name of your company in their email every other day, they will think about your company and what it has to offer. This is a great way to ensure that your always in the mind of your customer.

In this article, we are going to go over the most simple ways to begin email marketing.


How To Get Started With Email Marketing

Email marketing begins the same as all other digital marketing campaigns. The best way to begin this process is to set goals for the end of your campaign. What do you want to gain from this marketing journey? Whatever you want the outcome to be will determine how to go along with the rest of your process.

After you set your goals, you will begin creating your email list.

Email List and Advertisement

This step of the process requires some thinking to make sure that you are targeting the correct people. When putting together an email list, you want to think about your audience and their wants and needs. Understanding your audience is one of the most important parts of any marketing strategy.

Without knowing your audience, you won’t know the best way to catch their attention. After creating a way to get your audience to subscribe to your email list, you must advertise it on social media. To know what platform to advertise on, you must know and understand your audience.

One of the most common ways to get your audience to subscribe to your email list is through branded pop-ups on your website. These pop-ups will ask the user to enter their information. It may also include some sort of incentive in order to persuade your audience to sign up. This incentive may be some percentage off your purchase (the most common incentive included on email list pop-ups).

Besides the incentive included on the pop-up, it is important to create an attractive headline for your pop-up in order to get the attention of your audience. In the headline, you can include your incentive or you can create a catchy title that hints to your incentive. Creating a pop-up allows creative freedom to the marketer.

After you begin creating your email list through the pop-up on your website, you can continue to social media advertisements.

After Creating An Email List

Once you work on creating your email list, it is time to begin the actual email marketing. Although we have moved on past the initial creation of your email list, it is important to continue social media advertisements for your email marketing campaign. You should also keep in mind that your pop-up can always be changed in order to gain email list subscribers.

Following the creation of an email list, the next part of the marketing journey is usually the most intimidating. Once you have some users subscribed to your email list, it is time to begin sending emails. When email marketing, you don’t want to be viewed as annoying by your audience. It is important to know how often to send emails and what to include in these emails.

To create the emails you are going to send, you must keep in mind your goals. You can execute multiple different campaigns through your email marketing journey. Each campaign will consist of a week or two of emails. What is in these emails will correspond with whatever the goal of the specific campaign is. The main goal of each of your campaigns should relate or feed into your main goal for your company.

Other small things to focus on through each campaign is the design of your email, the subject line, open rates, etc.

Testing Results

Finally, be sure to pay attention to the results of your email campaigns. Testing click through rate, conversion rate, and overall sales for each couple of weeks will help you know if your email marketing strategies are working. If you notice that they are not, you can begin to refine the emails that you are sending out. If your campaign ends up doing extremely poorly, you can go back to the beginning in recognizing your goals and your audience. In most cases, you won’t have to go back to the very beginning.



Email marketing is another great digital marketing strategy. The difference in this strategy among others is that email marketing is much more direct. It is easier to build strong bonds with your audience through email marketing rather than social media marketing or regular content marketing.

If you want to get started with email marketing, remember to take your time creating goals and understanding your audience. Without following those first two steps, your email marketing strategy will fail.


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