Email Marketing: What You May Be Doing Wrong.



People send emails out everyday. You may often receive emails that contain advertisements. This is all a part of email marketing.

There are so many companies that utilize email marketing on a daily basis, and you may not even realize it. The multiple spam emails that you receive from a bunch of different companies are all a part of email marketing.

Those spam emails are usually thought of as extremely annoying. This is because those companies are doing it all wrong. In this post, we are going to talk about what you may be doing wrong in your email marketing campaign.

What you Might be Doing Wrong

Email marketing is a simple marketing technique that could help you gain a lot of traffic for your company. This is only if you are doing it correctly. There are a few important steps that you can follow to ensure that you are using email marketing correctly. The following are important steps that you can follow to ensure a successful email marketing campaign.

Build a Target List

The first important step that you must follow is to create a list of “subscribers”. These subscribers are people who will receive your emails.  It is important to focus on this list because you only want people on it who are qualified and interested in what you have to offer. There will be a few people who unsubscribe to your email list. Try to keep up with the list so you know who is still on it before you send our emails. You want to cater your emails to the people on your list.

Another reason why it is important to keep up with your email list is so you know your audience.

Knowing your audience is something that you will understand better as your email marketing campaign goes on. The longer you have been using email marketing, the easier it will be for you to know and understand your audience.

Right when you begin email marketing, you will be able to collect subscriber information. Paying attention to and using that data to your advantage will help you better target your audience with your emails.

Create Goals

With any marketing campaign, it is important to create a few set goals. Setting goals is a part of planning, and it will help you in the future of your email campaign.

What are you trying to gain through your email campaign?

Once you decide to start an email campaign, and you create your target list, think about the specific things you want to gain from this campaign. Setting specific goals will allow you to track your progress. You will also be able to better stay on track.

One of the best ways to plan a campaign before beginning it is to lay out your goals and objectives. First, think of the specific goals you want to achieve. After you complete that, think of three objectives for each goal.

For example, if one of your goals is to increase engagement with your content, your first objective could be to include links to your social media accounts in your emails.  The following two objectives would be along the same lines. Your objectives need to be things that you want to do to achieve your goal.

Plan, Plan, Plan

Planning is sometimes considered the most important step. Taking time to plan out your campaign could be the stepping stone to success. When it comes to planning, it is important to take your time. Depending on how thoroughly you plan out the campaign, you may have a very easy time carrying out the campaign.

Planning is something that can make your email campaign go a lot smoother. For example, if you plan out when you will send out your emails, what will be in them, and who they are being sent to, you will be able to carry out the entire process very quickly.

Another important part of the planning process is using the subject line to your advantage. Thinking of what you are going to title your emails can help with the success of your email campaign.


Just like you would do before sending in a proposal to your boss, you should always proofread your emails before sending them out. This means reading the email out loud to yourself. Read the subject like as well.

Remembering to proofread can save you from sending out a mistake. Proofreading will help you feel comfortable about what you are sending out to your audience. You can know that you are sending out quality content that makes sense.

Check Your Progress

As mentioned above, after you send out your first email, you will have data on your audience. It is important to use that data as well as engagement data on your website and social media accounts to measure how well your email campaign is working.

Forgetting to use your data to measure success rates could ruin your campaign. It is always important to make sure what you are doing is working. Therefore, using any data you can to see if you are reaching your set goals is very important to your success.


Email marketing can be extremely useful to your business. It is good if you want to boost engagement. If you want to gain subscribers, email marketing can be useful for that as well.

If you are planning on starting an email campaign, remember to follow the steps above. They can help you in creating a successful campaign.