How Does Retargeting Work?


If you run an online business, you will quickly understand the importance of retargeting. Any type of marketing will drive traffic to your website. Though, what happens when your customer is not ready to purchase? That is where retargeting comes into play. Around 96% of people who visit your website will leave without buying anything. This is the case for many reasons, but it makes retargeting one of the most useful marketing strategies you can use.

Retargeting campaigns allow you to drive traffic back to your website for any visitor who didn’t make a purchase during the first visit. One of the best things you can do to convince your consumers to purchase your product or service is to make them feel like they know you. One of the most simple ways to do that is to ensure they see your advertisements multiple times. The magic number is seven. If your consumer sees the name of your company at least seven times, you are increasing their trust in you. They suddenly feel like they know you, and they trust you enough to purchase.

There are so many things about retargeting campaigns that can help you grow your business. In this article, we are going to go over exactly how retargeting works.

How Does Retargeting Work?

We have talked a lot about retargeting and what is good about it. Though, we haven’t discussed much about how this strategy works. A retargeting campaign can help your company in many ways. It is important to understand how it works.

When a consumer visits a brand’s website, there are many factors that may play into why they leave without buying anything. They may not feel ready to purchase, or they may not have the money. Sometimes things happen to distract consumers. Either way, the consumer may leave the brand’s website before buying anything. This is when retargeting first starts.

There are multiple different ad networks that may be used in retargeting campaigns. After the visitor leaves your website without buying anything. They will start to see advertisements for the brand on other websites they visit. These advertisements may be specific to the products they were browsing, or they may be general advertisements of the brand’s website.

It will take multiple advertisements for the brand to fully catch the attention of your consumer. Once they do, the consumer will likely go back to the brand’s website to purchase what they were browsing.

Getting Started

Now that you know how retargeting works, it is time to think about trying out this strategy. You can use this strategy on it’s own, or you can combine retargeting with other marketing strategies to get the most out of your marketing efforts. Retargeting is a long-term marketing strategy that you can use if your company already has a following.

Having a following is an important aspect to starting this marketing campaign. The main basis of this strategy is to re-engage consumers who were already looking at your company’s website. This strategy will help you build brand awareness and generate sales.


Retargeting is an amazing marketing strategy to use for your company. There are many advantages to using this strategy, and you can use it along side other advertising efforts. Retargeting will help you reach amazing results.

If you have any questions,

Contact us here!