We recently talked about Search retargeting, what it is, and how it works. But, it is also important that we go over the small, yet important differences between both search and site retargeting. In this blog post, we are going to go over the differences in the two strategies.

Search retargeting refers to targeting users based on related keywords that they have used previously, but without them visiting your site. But, site retargeting refers to the use of cookies to display your ads to users who have already visited your site. The main difference between these two strategies is the main goal brought from each. Search retargeting aims to bring new users to your site. Site retargeting aims to bring previous visitors back to your site.

If you are looking at both of these strategies and are not sure which will work best for you. For the rest of this blog post, we are going to go over the benefits that come from each strategy.

Search Retargeting Benefits

1. Improve Brand Awareness

Search retargeting is effective in improving brand awareness. It can improve it so much that almost 70% of marketers turn to this strategy mostly for this benefit. When you are targeting an audience through this strategy, those users don’t necessarily know what your brand is yet. They just know what they are looking for. So the more people that see your ad, the more brand awareness you are gaining.

2. Increased Conversion

When you run digital marketing campaigns to increase your return on investment as well as drive revenue. Retargeted search ads have higher conversion rates compared to regular display ads. It is a cost-effective way to increase conversions.

3. Increase Engagement

One of the most obvious and common benefits that come from search retargeting is driving consumers to your site. You are increasing potential customers, but you are also increasing engagement with your site and your links.

Site Retargeting

The most common and main benefit that comes from site retargeting is the ability to drive previous users back to your site. These consumers already have knowledge of your brand. They are not new and there will not be as much persuasion needed convert a user into a buyer. Placing ads in the right places to remind the user of your brand is one of the best ways to re engage them and hopefully push them to make a purchase.

Conclusion

Both of these strategies can be great for your brand and for your business. Search retargeting is a great way to increase your brand awareness, conversions, and engagement. The main use of this strategy is to drive new users to your site, ones who may have never even heard of your brand before. This strategy is through the use of keywords.

Site retargeting is just as useful as search retargeting, but with a different main goal. The main use of site retargeting is to re engage previous users who have visited your site but have not made a purchase. This strategy is done through the use of cookies, which is a small piece of data that embeds itself in your browser.

If you are looking to use one of these strategies, you should keep in mind that they are both helpful. It just depends on what you are looking for. If you have a lot of engagement with your website, but not many purchases, then site retargeting may be the best option for you. If you don’t have much website engagement at all, search retargeting will work well for you.

We hope to have helped you learn the difference between these two strategies. If you have any questions:

Contact us here.