Social media is always going to be an important part of your marketing strategy. The popularity of social platforms is constantly growing as new apps are created. Hubspot has noted that at least 79% of Americans have some type of social media account, as it has become a regular part of people’s lives. 

There are multiple things about social media marketing that you should keep in mind as we move into the New year. New strategies, popular platforms, or whatever it may be. We are going to go over some very important things to remember as you market on social platforms in 2022. 

Don’t Focus on more than Five Platforms

Promoting your brand on social media is an awesome strategy to implement. It will allow you to reach more of your audience, as well as intimately interact with them. With as many platforms as there are to utilize, it is important that you don’t focus on too many. 

If you want to succeed in social media marketing you must create worthy content, meaning that focusing on just a few platforms is necessary. Unless you have a team behind you, it is going to take time to practice social media marketing before you should focus on up to five platforms. 

Live Content Vs. Permanent Content

There are multiple different types of effective content to practice through social media marketing. The first type we are going to go over is live content, which is newer than other types. Multiple platforms give you the option of posting live content such as Instagram and Facebook. Live content can be more intriguing to social media users, especially depending on what the brand is. 

Compared to permanent content, live content is a one-and-done event. Permanent content can be viewed days later. You can even add to that content through a thread which will push those old posts to the top of your audience’s feed. 

Influencer Marketing will continue to Mature

A new, popular trend that grew through the end of 2021 is more ‘unscripted’ content by popular influencers. It was common in the past for influencers to portray perfect lives and perfect habits on their social media accounts. But, at the end of this past year that is becoming less common. Influencers are starting to show more true and relatable content about their lives, habits, bodies, etc. 

Therefore, influencer marketing is going to continue to mature. Because of this, it is going to become more popular. 

TikTok will continue to Skyrocket

So many things changed throughout the pandemic. TikTok is one of those. This platform is one that has grown to be the most popular social media app in the country, and it has continued to grow since. It is not looking to stop anytime soon. We will continue to see the rise of this platform as more brands and companies utilize the leverage of this app.

Conclusion

As we move into the new year, it is important to know what to keep in mind when it comes to social media marketing. There are continuing trends, popular platforms, and popular tactics to focus on. We hope to have helped you realize the important facts surrounding social media in the coming year.

Thank you for reading and if you have any questions you can contact us here!