Video Trends To Market Your Business


Video marketing and social media go hand in hand. You will not fully succeed in video marketing without the use of social media. These social media platforms are constantly changing and developing. There are a ton of new video options that you can utilize through these platforms. In this article, we are going to talk about what you can do with social media regarding video marketing. We will also discuss the many social media video trends that will help you grow your brand.


Social Media and Video

Using social media as a tool for video marketing is a great idea. It will help you promote your brand in an easy way. There are multiple different ways that you can use social media to promote your videos. This all depends on the specific platform that you want to use.


The first social platform that can be useful for video marketing is Instagram. There are a lot of tools on this platform that will help you promote your business. Instagram is one of the most common platforms for video.

When posting a video on Instagram, there will be a small preview posted on your feed so your followers can watch it as they scroll along. Video is more attractive to users because it is more interesting. When scrolling on social media, it is much more likely that a user will stop and watch a video rather than look at a photo. That being said, you must still make your video interesting and eye catching.

When a video posted on Instagram is past one minute long, an IGTV video is created. IGTV is a feature on Instagram that allows users to post long videos and store them on their page in a separate folder. Being that you are able to post longer videos, many users utilize this feature and create short TV series on their page. The previews of these “episodes” are visible on your feed, and the user has the option to continue to watch the whole video through IGTV, or skip it.

The next and final Instagram tool that will help you video market is Instagram Live. This is a newer tool on Instagram. Live video allows users to be connected with their followers. You are able to talk to your viewers in real time, answer questions, and even invite them in the live. When your live stream is over, there is an option to save the stream and post it to your page for everyone to watch at any time.


The most obvious and popular video platform is YouTube. YouTube is a platform that was made specifically for video. Many users have turned YouTube into a job. YouTube is very self-explanatory. It is one of the most simple video platforms out there.

Using YouTube for video marketing is smart and easy. There are still a few things that you can do on YouTube to make your page more accessible to your viewers. When creating and posting videos, you can put them in a “playlist” on your page. This will allow your viewers to find the videos on your page that are all similar. For example, if I am creating videos about Nike footwear, I would group all of those specific videos in a playlist. That way, if one of my viewers wants to watch the Nike footwear review videos, they can click the specific playlist to find all of them in one spot.

Finally, when posting on YouTube, it is smart to keep up with and follow the current video trends. These videos can be related to your brand or they don’t have to be. Video marketing is about giving your viewer content that is not specifically about your company, but will attract their attention and keep them entertained or knowledgeable.


TikTok is a newer platform that is used for video. On this platform, users can post videos between 5 seconds to 3 minutes long. If you share common interests with someone, their videos are likely to come up on your feed, as well as people who are located close to you.

TikTok is an extremely trendy platform where videos are constantly shared between friends and other users. There are multiple popular sounds that go along with corresponding video ideas. Additionally, there is an option to livestream as well. This app is an amazing way to promote your brand and increase your engagement. So many users have become household names through TikTok because of the multitude of users who share videos amongst their friends and family.



Social media is vital to video marketing. It is a great way to brand yourself, increase your engagement, and market your business. There are multiple social media platforms you can use to promote your brand. Among the platforms mentioned in this article, there is also Twitter, Facebook, Snapchat, and more. Social media is constantly growing and there are sure to be new platforms that come out in the future. It is important to keep up with social media and learn what platform is best for your brand.


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