What Are Backlinks?



When creating a website, you always want it to rank. Having a site that ranks well is the most powerful way to get engagement. There is no magical, one-step way to get your site to rank highly on Google. Though, there are a combination of things to make your website rank highly. One of those things are backlinks.

Creating a unique link profile for your site will help perfect your SEO. This includes internal and external links, both of which are equally important. An internal link will lead your reader to another popular post on your website. An external link will lead your reader to a different website of relevance, or even to an Amazon product. In this blog, we are going to explain more about backlinking and why it is so important to your website SEO.


First, what exactly are backlinks? Backlinks lead your customer to an external page from your site. These links show search engines that your website is important and it has authority. Think of links as votes. The more you have, the more votes you have, and the more important you are to Google. That being said, the websites these links lead to must be ones related to your site. For example, if your website is about second hand clothing, linking to an article all about sports is not going to help your website. Rather, you can link to thrift stores or environmental issues regarding the production of cotton clothing. Linking to those articles could help your SEO tremendously because they are directly related and provide further information.

You also want to link to credible sites. Linking to an article on a News site or Wikipedia will do far more for you than linking to a small blog. That being said, you want your link profile to be unique and large, so if you want to link to a small blog among many other links for larger and more credible sites, that is okay.

One last thing about backlinks is the anchor text. Anchor text is the word or phrase that you are pasting your link to. You must use keywords as your anchor text in order for Google to understand that your site is related to what you are linking to. Some of the best and most common phrases to use as anchor text (following our previous example) are, “The best thrift store in Allentown” or “Benefits of secondhand clothing”.

Types Of Backlinks

There are a few types of links that you can use to create a backlink profile. First, as we have already mentioned, external links are extremely important for backlinking. Next, there are natural links, which are links that obviously occur naturally with a little bit of effort on your part. A natural link is when another website links to your site, unsolicited. These links create a high amount of authority for your site.

Also, as we have previously mentioned, internal links are important to include as well. Internal links are used to link to another important and popular page on your own site. You don’t need as many internal links as you do external, but they will help your SEO.


Backlinking is one of the most important things to do to improve the SEO of your website. Among other things, it is important to understand backlinking and why you should do it.

We hope to have helped you understand what backlinking is in this post. If you have any questions,

Contact us here.