What Is Marketing Automation?



Do you ever receive a welcome email from a company after joining their email list? Or a survey and feedback text after receiving a service? If so, you have experienced marketing automation! Marketing automation is a technology that manages marketing processes and campaigns across channels. Automation allows employees to focus on higher-priority tasks, as well as reduces human error. Continue to read this blog post to learn more about marketing automation!

What Does Marketing Automation Do?

Basically, marketing automation is a set of tools that are designed to simplify time-consuming responsibilities that come with marketing and sales. It allows you to come up with a digital marketing strategy without having to go through and send every single email, text, tweet, etc.
Effective automation will even help you find your target audience, design well-done content, and track customer behavior.

Once you roll out a campaign, marketing automation allows you to focus on other tasks while your campaign is being carried out. When results are brought in, you can then go analyze and tweak those responses. Automated marketing helps to save time and resources.

Examples of Marketing Automation

Welcome emails

Welcome emails help you to make a great first impression with your customer. Marketing automation will allow you to create a stellar first impression through a welcome email or a series of welcome emails. These emails will help your customer get on board.

Reminder emails

Reminder emails are a great opportunity to keep your customers purchasing from your company. A customer receives a reminder email on a timely basis.

Birthday emails

Sending birthday emails and deals is one of the best ways to make your customer want to continue to shop from you. It can increase your brand loyalty and credibility as well. Another type of email that is similar to birthday emails are anniversary emails, which are also very important to your loyalty.


VIP emails can be sent to only VIP customers reminding them of the deals they have, or sent to customers who are likely to join VIP. This is something that marketing automation is able to analyze and send based on consumer behavior.

Survey and Feedback

Survey and feedback emails are very common. Sending surveys to gain feedback is another great example of marketing automation. There are triggers for feedback emails. For example, a customer is likely to receive this email after visiting your website.

Product Updates

When a new product launches or updates, these types of emails come in handy. Product launches and updates allow brands to reach out to customers and keep them coming back. They also help in making customers excited and knowledgeable of the new product.


Finally, newsletters are the last type of email for marketing automation. Newsletters are helpful in keeping customers aware of what is going on in your company. If there are sales for a certain week, or new launches coming up, that information appears in a newsletter email.


As a consumer, you have likely experienced marketing automation through email. It is an extremely common digital marketing tool. Though, without understanding what it is, it could be easy to ignore them. There are so many benefits and reasons as to why this technique is useful. But those will appear in another blog post, stay tuned!

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